Thirty Seconds Evaluation

Evaluation

Along the way you will be evaluated for completion of the following items:

1. PSA Analysis
2. Slogan Analysis
3. Persuasive Map
4. Storyboard
5. Final Product

Public Service Announcement Rubric

	4	3	2	1
Pre-Production: PSA Analysis	PSA analysis shows an in-depth analysis of example PSAs. Careful thought and consideration are given to the message, audience, and persuasive techniques.	PSA analysis shows an adequate analysis of example PSAs. Thought and consideration are given to the message, audience, and persuasive techniques.	PSA analysis shows some analysis of example PSAs. Some thought and consideration are given to the message, audience, and persuasive techniques.	PSA analysis shows ittle or no analysis of example PSAs. Little or no thought or consideration are given to the message, audience, and persuasive techniques.
Pre-Production: Slogan Analysis	Slogan analysis is complete. Careful thought and consideration are given to the persuasive effect of the slogan. Several slogans are brainstormed for own PSA.	Slogan analysis is complete. Some thought and consideration are given to the persuasive effect of the slogan. Some slogans are brainstormed for own PSA.	Slogan analysis may be incomplete. Some thought and consideration are given to the persuasive effect of the slogan. A few slogans are brainstormed for own PSA.	Slogan analysis may be incomplete. Little or no thought and consideration are given to the persuasive effect of the slogan. Few or no slogans are brainstormed for own PSA.
Pre-Production: Research	PSA is accurate and shows considerable knowledge and research of the topic. A persuasive Map is completed.	PSA is accurate and shows adequate knowledge and research of the topic. A persuasive map is completed.	PSA is accurate and shows some knowledge and/or research of the topic. The persuasive map is completed, but may be lacking in sufficient details..	PSA is inaccurate and/or shows very little knowledge or research of the topic. The persuasive map is incomplete and/or shows little details or support.
Pre-Production: Story Board	Story board demonstrates extensive preparation with careful attention given to images, script writing, text, music, transitions, and effects.	Story board demonstrates adequate preparation with careful attention given to images, script writing, text, music, transitions, and effects.	Story board demonstrates some preparation with attention given to images, script writing, text, music, transitions, and effects.	Story board demonstrates very little preparation withl ittle or no attention given to images, script writing, text, music, transitions, and effects.
Production: Persuasive Content	PSA shows a powerful use of images, lighting, and sound to produce an overall emotion that is consistent with the intended audience and message. A strong persuasive stance is evident.	PSA shows use of images, lighting and sound to produce an overall emotion that is consistent with the intended audience and message. A good persuasive stance is evident.	PSA shows some attempt to use images, lighting and sound to produce an overall emotion that is consistent with the intended audience and message. OR a clear persuasive stance is not evident.	PSA shows little or no attempt to use images, lighting and sound to produce an overall emotion that is consistent with the intended audience and message. A persuasive stance is ineffective or not present.
Production: Collaboration and Teamwork with Peers	Team worked very well together to problem-solve task completion. All members worked equally to produce an effective PSA	Team showed efforts to work together to problem-solve task completion. All members worked equally to produce an effective PSA	Team showed little or no efforts at working together to problem-solve task completion. OR all members did not work equally to produce the PSA.	Team showed little or no efforts at working together to problem-solve task completion. OR all members did not work equally to produce the PSA.
Post-Production: Technical Presentation	Images, sound effects and voice are very clear and well-suited for the content. Transitions are smooth and appropriate.	Images, sound effects and voice are clear and suited for the content. Transitions are smooth and appropriate.	Images, sound effects and voice are somewhat clear and suited for the content. Transitions may be choppy or inappropriate.	Images, sound effects and voice are unclear or not suited for the content. Transitions are choppy or inappropriate.
Post-Production: Fair Use/Citation	Fair use and copyright rules are followed for all images and sound. The text is the original work of team members. Sources are cited accurately in the credits.	There are some minor problems with the rules for fair use and copyright. The text is the original work of the team members. Sources are cited accurately in the credits.	There are several problems with the rules for fair use and copyright. The text used may not be the original work of team members. Sources may be incomplete or inaccurate in the credits.	Fair use and copyright rules are not followed. The text is not the original work of team members. The sources are not cited in the credits.